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In the Billing Periods pane you can define multiple Billing Periods. For each, set a cycle length, which defines the length of the billing period; and the number of times to repeat the cycle, which defines the length of the subscription. Cycle length can be days, weeks, months, or years. Customers are billed on the first day of the billing cycle. Billing Periods are active sequentially, according to their order in the Billing Plan. The first Billing Period in the list will be in effect when the subscription is first purchased, and it will remain in effect until it completes its defined number of cycles.