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# Reduce Subscription Pricing for Subscribers Purchasing Mid-Season

You can reduce the cost of a Subscription purchase for subscribers purchasing a Subscription after the season has started.

* **Use Case Number:** 2-1-08
* **Completed By:** Merchant
* **Estimated Completion Time:** \<1 day

## Pre-Condition

Define the Product catalog with a full season product that includes full price.

Determine how much the Subscription will be discounted for subscribers purchasing mid season (after the season has started).

* **[Create Reduced Price Seasonal Products Using the Subscribe Portal](../topics/2108_r_reduceSubscriptionPricing#)**

**Parent topic:**[Seasonal Subscriptions](../topics/r_seasonalSubscriptions)

## Create Reduced Price Seasonal Products Using the Subscribe Portal

Use the following steps as a guide to creating your catalog of seasonal recurring Products. Create a discounted product to be offered mid-season. For example, create two different price points for seasonal subscriptions, such as $4.99 for partial season access and $7.99 for full season access, then create two products: one for partial season Access and another for Full season Access.

To configure the Products for the seasonal Subscriptions:

1. In Subscribe Merchant Portal 2.0, select your starting point from the following options:

   * To create a new product, click the **+ New** button and select **Product**.
   * To duplicate an existing product, select the relevant existing product (ID) from **Catalog** > **Products** and click **Duplicate**.
   * To edit an existing product, select the relevant existing product (ID) from **Catalog** > **Products** and click **Edit**.

2. Define the following Product fields in the Details Pane:

   1. In the **ID** field , enter your unique product identifier.

      Also knows as a SKU, this value uniquely identifies this product in Subscribe. It can be any alphanumeric value up to 255 characters.

   2. In the **Status** field, use the toggle switch to set the status of the Product to**Active** by moving to the right or **Inactive** to the left.

      By default, set to Active.

   3. In the **Tax Classification** field, enter the required classification ​provided by your tax vendor for this product.

      For more details, see the [Avalara Avatax System Tax Codes](https://docs.vindicia.com/bundle/howTo/page/topics/r_avalaraAvataxTaxCodes.html) list. This field only appears if Taxation has been activated.

3. Define the following Product fields in theDescriptions pane:

   1. Click **Add** to add a description.

   2. In the **Description** field, enter a meaningful product description (up to 255 characters long).

   3. In the **Language** field, select the desired language for the description from the drop-down list.

   4. To add additional Description entries in different languages, repeat these steps.

      You can define multiple descriptions in different languages at this time or come back later to add additional descriptions.

4. Define the following Product fields in the Pricing pane:

   The Pricing pane governs the product price and associated currencies and Tokens:

   1. Toggle to define the Pricing Mechanism. Toggle right for currency/token **Standard** Pricing.

      By default, field is set to Standard Pricing.

   2. Select **Add Currency/Manage Currencies** to define the relevant currencies.

      The Manage Currencies dialog box appears. You can add multiple currencies for the product at this time or come back to do so later. Only one currency will be accepted for the customer's full payment.

   3. Place your cursor in the selection box and select a currency using its ISO three-lettered currency code. For example, select USD for US dollars. When finished, click **Submit**.

   4. Select **Add Token/Manage Tokens** to define the relevant digital Tokens previously configured.

      The Manage Tokens dialog box appears. You can add multiple tokens for the product. Only one token will be accepted for the customer's full payment.

   5. Place your cursor in the selection box and select a token using its defined ID. When finished, click **Submit**.

   6. Enter the desired price in the **Amount** field for the defined Currencies and Tokens. Identify the relevant currency by its national flag or hover over it to see its name.

5. Define the following Product fields in the Entitlements pane:

   * Select existing Entitlements by placing cursor in the **Select** field and selecting the relevant existing entitlement entries.

     **Note:**

     * If you are creating the reduced price partial season product, you can use the existing entitlement for the full season product
     * Each Product can have 0 to N Entitlements. Subscribe uses the Entitlement Identifier to identify content to the CMS/OVP.
   * Create **New Entitlement** entries by entering an entitlement identifier in the **ID** field, a **Description** in the corresponding field and clicking **Create**.

     **Note:** The newly created entitlements are added to the Select entitlement list for the Product. They can also be reused for other products.

6. When you're done, click **Save** or **Update**.

7. Repeat the steps above for each Product you want to define.

**Parent topic:**[Reduce Subscription Pricing for Subscribers Purchasing Mid-Season](../topics/2108_r_reduceSubscriptionPricing#)


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